![]() ![]() However, new technology has also made more complex, innovative research into habit formation possible in recent decades. Later, Larry Squire’s interviews with the brain damage patient Eugene Pauly (or “E.P.”) confirmed this theory. In fact, Molaison’s case was also the foundation for research on habit because it showed that habits depend on unconscious memories, not active information recall. Molaison showed neuroscientists that short-term and long-term memory depend on different parts of the brain. The most famous of these patients might have been Henry Molaison, or “H.M.,” who lost the ability to form new memories-but maintained all his previous ones-after an invasive surgery to treat epilepsy. For a long time, neuroscientists had few tools to understand the brain-and one of their most valuable was studying patients with brain damage. ![]() While psychologists and philosophers have studied habits for centuries, modern research on habits and the brain began with the rise of cognitive neuropsychology and psychobiology in the mid-1900s. In The Power of Habit, Charles Duhigg emphasizes that recent developments in psychology and neuroscience are the foundation for his insights about habit formation and change. Since 2017, he has been a staff writer covering business for The New Yorker, and from 2019 to 2021, he also hosted Slate magazine’s “How To!” podcast. He published his second book, Smarter Faster Better, in 2016. He has also spoken for audiences at companies like Google, Microsoft, and Bloomberg and appeared on popular shows like This American Life and The Colbert Report. ![]() He has won more than a dozen journalism awards for his work, including a Pulitzer Prize for his New York Times reporting on Apple in 2013. But he is still best known for The Power of Habit, which has sold millions of copies and spent more than a year on the New York Times bestseller list. In 2006, he moved to The New York Times, where he did in-depth investigative reporting on issues like the dangerous working conditions at the factories that make Apple products in China and toxic tap water in the U.S. For the next three years, he worked as a staff writer for the Los Angeles Times, where he largely covered the Iraq War and the U.S. in 2003, he already knew that he wanted to become a journalist instead of continuing in business. in History from Yale University, he worked in private equity and attended Harvard Business School. Charles Duhigg was born and raised in Albuquerque, New Mexico. ![]()
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